Klaviyo emails that send the right message, automatically.

Who it is for

Online stores, including Shopify stores that connect to Klaviyo, and service businesses with a list of customers. Our Klaviyo work so far is a seven-email welcome series for an Australian online jewellery business.

What we set up

The flows below do most of the work for an online business, and each is written for your customers in your voice, not filled from a template.

• Welcome series for new subscribers
• Abandoned cart and abandoned browse reminders
• Post-purchase follow-ups, care instructions and review requests
• Win-back emails for customers who have gone quiet
• Regular campaigns and a simple, phone-friendly design you can reuse

What a welcome series does

A new subscriber is as interested as they will ever be. A welcome series uses that: a short run of emails, a few days apart, that tells your story, shows how the product is made, answers the worries that stop people buying, and only then asks for the sale. Each email ends with a line that sets up the next one, so the series reads as one conversation rather than seven adverts.

Our guide on what to put in a Klaviyo welcome series walks through the structure email by email.

How we build the emails

Email is not the web. Every inbox renders HTML differently, and a design that looks right in a browser can fall apart on a phone. These are the working practices behind every email we send out:

• Hand-coded layouts that hold together in Gmail, Outlook and Apple Mail
• Designed for dark mode, including the Gmail app, which recolours emails whether you like it or not
• Kept under the size where Gmail clips a message and hides the footer
• Images hosted on Klaviyo's own image library, so an email already sent never loses its pictures
• Video shown as a still with a play button that opens the clip, because most inboxes strip embedded video
• Every claim checked against your published policies before it goes out, and only genuine reviews used

Klaviyo, set up properly

We work in Klaviyo most often because it connects cleanly to online stores, including Shopify, and gives clear reporting. If you already use another platform, we will usually work in that rather than make you move. Either way, the account is yours and the list stays yours.

Setup covers the parts that are easy to skip: your own sending domain and the records mail providers check, your business name and address filled in so every footer is complete, list imports only where people agreed to hear from you, and a clean unsubscribe on every email.

Built for Australian spam law

Commercial email in Australia has to meet the Spam Act: people must have agreed to receive it, the email must say who it is from and how to contact you, and it must carry a working unsubscribe that is honoured promptly. We set every flow up that way, and we will tell you plainly if a list you have was not collected in a way you can email.

Common questions

Do you write the emails or just set up the software?

Both. We write the copy, design the layout so it reads well on a phone, and build the automation that sends it. You review everything before it goes live.

Do I need an online store for this to be useful?

No. Any business that collects email addresses can use a welcome series, follow-ups and regular updates. Online stores get the most from cart reminders, but service businesses benefit too.

Do you work with Shopify stores?

Yes, on the email side. Klaviyo connects to Shopify, and the welcome series we built was for a Shopify store. We set up the flows and emails in Klaviyo; the store itself stays as it is.

Is this compliant with Australian spam rules?

We set every flow up with consent, sender identification and a working unsubscribe link, which is what the Spam Act requires. We will also tell you plainly if a list you have was not collected in a way you can email.