Guides
What we have learned doing the work.
Plain-English guides for Australian business owners, written from projects we have built: what a trade business’s website and Google listing need, the quote form that gets the details, which licence numbers go where, customer emails that render properly, the rules they have to follow, and what you should own when someone builds your website.
For trade businesses
Tradie guide · 9 min read
What a tradie's website needs to win the call
For electricians, plumbers, builders and other trade businesses deciding what their website should have. It covers the pages, the buttons, the quote form and the trust details that turn a search into a call, drawn from the site we designed and coded for a Melbourne electrical contractor, and the things you can leave out.
Related service: Websites
Tradie guide · 10 min read
The quote request form that gets you the details you need
For electricians, plumbers, builders and other trades who get "how much for a job?" messages with nothing to go on. It covers what a quote request form should ask, what it should leave out, what happens after the customer presses send, and how to turn the request into a quote that holds up.
Related service: Websites
Tradie guide · 9 min read
Do you have to show your licence number on your website?
For electricians, plumbers and builders in Australia who are setting up or updating a website and want to know what has to be on it. It covers the advertising rules we could verify on the regulators' own pages for Queensland, New South Wales, Victoria (electrical), Western Australia (electrical) and South Australia (building work), plus the ATO's position on the ABN. If your state or trade isn't listed, check with your own regulator.
Related service: Websites
Tradie guide · 9 min read
Google Business Profile for tradies: a setup that gets you on the map
For electricians, plumbers, builders and other trade businesses that work from a ute or a home office and have no shopfront. It covers setting up a Google Business Profile as a service-area business: hiding your address, choosing categories, hours, photos, verification and Google's rules on reviews. Everything in it comes from Google's own help pages or from setting up our own profile.
Related service: Websites
Websites
Website guide · 6 min read
Who owns your website? A checklist before you hire a web developer
For business owners about to commission a website, or unsure what their current developer controls. It lists every account a website depends on, who should hold each one, and what to ask for at handover, so you can change developers without losing your domain, your site or your customer list.
Related service: Websites
Customer emails
Email guide · 7 min read
How to design marketing emails that still look right in dark mode
For anyone who designs or signs off marketing emails and has watched one turn muddy on a dark-mode phone. This guide sets out what each major email app does to your design, which parts you can control, and the techniques we used to keep a real welcome series readable in all of them.
Related service: Klaviyo emails
Email guide · 7 min read
How to plan and build a Klaviyo welcome series
For online business owners setting up, or reviewing, the emails a new subscriber receives. It covers the seven-email structure we built for an Australian online jewellery business, how we spaced it, how we specified it in Klaviyo, and the checks that caught real problems before anything was sent.
Related service: Klaviyo emails
Email guide · 5 min read
Why Gmail clips emails at 102 KB, and how to stay under it
For anyone sending designed HTML emails who has seen "[Message clipped]" at the bottom of one in Gmail. It explains what triggers clipping, what it costs you, and the habits that kept the emails in the welcome series we built comfortably under the limit.
Related service: Klaviyo emails
Email guide · 6 min read
The Spam Act checklist for Australian business emails
For Australian business owners who send marketing emails or SMS, or pay someone else to. It sets out the three rules of the Spam Act 2003 in plain English, the mistakes the ACMA (the regulator) says it often sees, and how to set each rule up in an email platform. This is general information, not legal advice.
Related service: Klaviyo emails
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